Our story
LU was born from a vision to inspire and empower. Our founder, Maria Varela, dreamed of creating more than just a clothing brand – she envisioned a movement. A community where free-spirited women could embrace their individuality, love themselves unapologetically, and support one another in living their best lives.
As a social media strategist and creative, Maria spent years navigating a world that often pressures women to conform. But she believed in something different: a world where self-expression and self-love take center stage. With this in mind, Maria designed the first LU product – a versatile, stylish skort that represents freedom, confidence, and the power to be yourself.
At LU, we believe fashion is more than what you wear; it’s a statement of who you are. That’s why every piece we create is designed to celebrate your journey, your style, and your spirit. Whether you're breaking a sweat or turning heads on a day out, LU is here to support you every step of the way.
But LU is more than a brand – it’s a community. A space where empowered women come together to celebrate their unique stories, inspire one another, and build each other up. We are here to remind you that you are enough, just as you are.
Together, we’re creating a world where women feel free to express their individuality, embrace their inner strength, and live boldly. Because at LU, it’s not about fitting in – it’s about standing out as you.
Be bold. Be free. Be you.
As a social media strategist and creative, Maria spent years navigating a world that often pressures women to conform. But she believed in something different: a world where self-expression and self-love take center stage. With this in mind, Maria designed the first LU product – a versatile, stylish skort that represents freedom, confidence, and the power to be yourself.
At LU, we believe fashion is more than what you wear; it’s a statement of who you are. That’s why every piece we create is designed to celebrate your journey, your style, and your spirit. Whether you're breaking a sweat or turning heads on a day out, LU is here to support you every step of the way.
But LU is more than a brand – it’s a community. A space where empowered women come together to celebrate their unique stories, inspire one another, and build each other up. We are here to remind you that you are enough, just as you are.
Together, we’re creating a world where women feel free to express their individuality, embrace their inner strength, and live boldly. Because at LU, it’s not about fitting in – it’s about standing out as you.
Be bold. Be free. Be you.